When it comes to product endorsements, it seems Rihanna can do no wrong as Fenty Beauty, which launched on Friday, is receiving rave reviews for both its quality and range of colour.
The line boasts 40 foundation shades.
As of Wednesday evening, eight of the 10 deep foundations are sold out on Sephora’s website, illustrating the demand for makeup that caters to women of color.
Many are touting Rihanna’s makeup line, sold exclusively at Sephora, as a game-changer.
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